Website Optimisation

Once your visitors have found your website through SEO Optimisation and PPC campaigns, it is important to make sure they convert to prospects and ultimately customers. Split testing of your website (performed to determine the better of two content variations) is important to make sure your site content and design is working to the optimum conversion rate possible. Fine tuning your website will ensure you achieve higher returns on your investment as you will be able to understand what your visitors respond to the best.

Our goal is to make sure your website works effectively for you

In order to acheive this we use the Google tool Website Optimizer. With this tool we are able to make changes in areas on the pages of your website, its amazing how a subtle change in text, imagery or promotional text can increase your conversion rate dramatically.

In order to achieve great results demands a lot of attention is placed on designing the scope of the experiment, identifying both the test page and conversion page (which is the basis for the success criteria) Once these are established then the A/B split testing can begin.

Getting traffic to your website is one thing, converting them is the real jackpot

We can help you turn your website into a pot of gold, For more information on conversion analytics and website optimizer, telephone 01253 530 065, or email us to request a call back.